Dean Harrison – Training With Heart!
Have you had that moment yet? You know, when you get hit by that life-defining bolt of perception, that blinding flash of the obvious, when you realise your life isn’t turning out how you expected and you are the only one that can change it.
Dean Harrison had his blinding flash of obvious in his early thirties. He was broke, living in his parents’ garage and had 37 jobs under his belt. Enough was enough! He swore life was going to be different and he gave himself 90 days to get it done.
"All You Need...
…to turn any aspect of your life around is 90 days consistent focused effort. You can change your health, your relationships, your income…your life. Take action, apply the right set of expectations and make your life work the way you want it to!”
— Dean Harrison
The Sales Journey
Deano has been selling since 1982, and was not always successful doing so! He’s been doing radio sales since 1994 where he’s been successfully selling radio advertising, a notoriously difficult field to sell in. His unique philosophy and attitude has rocketed him into the top 1% of sales income earners in New Zealand.
By making small changes and focusing on the thing he did well, which at the time was telephone sales, Dean gradually pulled his life together. He made a wish list, surrounded himself with successful people he could learn from and went to workshops and lectures to study as much as he could.
Deano’s inspirers include Jim Rohn, Allan Pease and Zig Zigler. But it’s not about just reading the books – it’s about putting what you learn into practice, and now his life represents the summation of all the ‘good bits’ of those that have influenced him.

Dean's Radio Sales Background

Dean’s extensive background working with both major New Zealand radio companies (Mediaworks and The Radio Network/NZME) taught him invaluable lessons about selling in one of the industry’s most challenging environments. Radio advertising sales is notoriously difficult – you’re selling an intangible product to sceptical business owners who’ve often had poor experiences with radio advertising.
These hard-won skills from radio sales now benefit every business owner Dean trains, regardless of their industry. The principles of understanding customer needs, building trust, and creating value apply whether you’re selling plumbing services, accounting expertise, or any other product or service.
If you’re ever buying radio, Deano suggests:
- Don’t accept the first offer presented – understand what you’re actually buying
- Be wary of deals that seem too good to be true – quality has a price
- Know your objectives before you start – different goals require different approaches
- Understand that relationship selling beats pressure tactics every time
Oh and by the Way, Deano is a Fly Fishing Fanatic!

Balance… life is a journey, not a destination.
Remember to take time to do the things that feed your soul and light you up!
New Zealand has some of the best trout fishing in the world Deano has been a professional fly-fishing guide for 30+ years. He will tell you this is where he feels most at home. For Deano, going fishing is all about the adventure and the experience.
Why not combine some sales coaching with a wilderness river experience? Deano’s Fly Fishing Adventures would be ideal for you and one or two team members.
New Zealand Fly Fishing Adventures offers you:
- Stay at Deano’s barn on the coast
- Guided river and lake fishing adventures
- Trips within Canterbury and the West Coast
- Time on unfished rivers full of fat trout
- All tackle can be supplied
- ‘State of the art’ sage rods are standard equipment
- Fishing and sales have many commonalities, to catch a fish you have to have your line in the water. Sales is the same!
A Close Shave For Charity
It’s the simple things in life that sometimes count for the most!
A visit to the child cancer ward at Christchurch hospital to drop off his PlayStation to the son of a mate, left Deano deeply touched and just a little emotionally shattered by the children he met in the ward.
Years of jibes about his ponytail gave Deano the inspiration to start the funrazor™. With $100 of his own money as the starting point, Deano’s good mate Richard Sinke of the Dux de Lux was the first of many to match the pledge if he shaved his head.
Eleven days and $27,000 later, The Funrazor was born.
This became a nationwide (and Antarctic!) event – setting a new Guinness World Record. To date, Deano has helped raise over NZ$2.4 million for the Child Cancer Foundation through funrazor™.

Making A Difference | Koru Care Christchurch

The Koru Care Christchurch Charitable Trust was launched in 1982 for children with illnesses and/or disabilities to enjoy a holiday they would never forget. Up to 24 children aged 8-15 accompanied by caregivers and medical staff go each year for a two-week action-packed holiday of a lifetime to major US theme parks.
Deano was the main force behind starting the charity auction in 2006. The success of the event was due in part to their enthusiasm and energy, which has seen the auction double in size each year.
Deano’s involvement helped raise over $2.3 million dollars for Koru Care Christchurch through this event.
88 Wallets Found...
This fact has either no bearing, on anything, or, has bearing on EVERYTHING…
Deano has a unique ability to work with specificity and the law of attraction. He’s used this in a sales and business sense all through his selling career over the past 30 years.
Deano has also tracked this and written down/captured what might be perceived, to the casual eye, as random moments of alignment (Deano’s luck list).
Learn how to believe and apply this universal energy to whatever you deem to be important. Be that the growth of your business, huge profits, the right relationship, or living an intentional, mindful, present life.








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